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Consumer Industries - General & Miscellaneous, Marketing & Sales Management, Customer Service, Marketing Services, Marketing - Professional & Reference
Services Marketing: People, Technology, Strategy by Christopher H. Lovelock — book cover

Services Marketing: People, Technology, Strategy

by Christopher H. Lovelock, Jochen Wirtz
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Other editions of Services Marketing: People, Technology, Strategy by Christopher H. Lovelock

Services Marketing People, Technology, Strategy
Services Marketing People, Technology, Strategy
Publisher Prentice Hall
Published 2004/07/25
Format Hardcover
ISBN 9780130173928