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Services Marketing by Christopher H. Lovelock — book cover

Services Marketing

by Christopher H. Lovelock
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Book Details

Published
June 10, 1991
Publisher
Prentice-Hall, 1991.
ISBN
9780138070175

More by Christopher H. Lovelock

Services Marketing: People, Technology, Strategy
Services Marketing: People, Technology, Strategy
Principles of Services Marketing and Management
Principles of Services Marketing and Management
Marketing Urban Public Transportation
Marketing Urban Public Transportation
Product Plus: Product Plus Service Equal Competitive Advantage
Product Plus: Product Plus Service Equal Competitive Advantage
Service Marketing
Service Marketing
Managing Services: Marketing, Operations and Human Resources
Managing Services: Marketing, Operations and Human Resources
Essentials of Services Marketing
Essentials of Services Marketing
Services Marketing: Text, Cases and Readings (Prentice Hall international editions)
Services Marketing: Text, Cases and Readings (Prentice Hall international editions)

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