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Overview
What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
Synopsis
What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
Book Details
Published
September 2, 1993
Publisher
Taylor & Francis, Inc.
Pages
144
ISBN
9780203129609