English Poetry - 18th Century - Literary Criticism, 18th Century British History - Georgian Era (1715-1837), Great Britain - Pre-20th Century - Politics & Government, Politics & Literature, English Poetry - General & Miscellaneous - Literary Criticism, En
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Overview
During his term as "Prime Minister" Sir Robert Walpole spent large sums on propaganda. In this first book-length study of the literature published in support of Walpole's administration, Tone Sundt Urstad explores important pro-government themes and explains how the propaganda network was organized and what precisely the Old Corps Whig leadership hoped to acheive. The government had extensive influence in the publishing community and an efficient distribution system. The approach to propaganda was sophisticated and involved calculating the potential effect of individual works on a imagined readership, taking into consideration such matters as timing, format, and the mode of publication. This book questions the myth that only Grub Street hacks were prepared to support Walpole, although—admittedly—much pro-government propaganda does range from bad to mediocre. Over the years writers associated with the Walpole developed a fund of distinct themes, symbols, and aggressive myth-making of their own.Book Details
Published
January 31, 2000
Publisher
Newark, Del. : University of Delaware Press, c1999.
Pages
297
Format
Hardcover
ISBN
9780874136906