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Synopsis
This book provides researchers, evaluators, and graduate students with a user-friendly presentation of Campbell's essential work (including his latest thoughts on some of his classic works) in social measurement. The book includes Campbell's arguments as to why qualitative approaches belong with quantitative ones as the assumptive background to relevant quantitative measures, his debate with deconstructionists and social constructionists on measurement validity, and an expansion and further explanation of his multitrait-multimethod matrix. By including overviews for each part and article as well as provide social scientists with useful insights into Campbell's papers in a format accessible to advanced undergraduate and graduate students.
Booknews
Campbell spent most of his academic career at Northwestern University as a psychologist who wrote widely across the social sciences. Here he reprints 18 articles, some co-authored, that address measurement concerns of graduate students and beginning researchers. He covers the validity of attitude and personality tests, indirect measures, qualitative and ethnographic approaches, using administrative records, and ethics and rights of subjects. Annotation c. Book News, Inc., Portland, OR (booknews.com)