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Overview
Seven years after the publication of the first edition, Spain is still different, but it is also changing-modernizing rapidly and participating as an active member of the European Union.The second edition of Spain is Different maintains a focus on the uniqueness of both the Spanish people and their culture and examines what effect differences have on the way Spaniards and Americans relate to and interact with each other. It looks at how Spain has evolved from a travel destination-a source of sun and cheap wine-to a dynamic modern society. It depicts a people proud of their accomplishments, yet working hard to maintain valued traditions in the face of increased buying power and more European and American influence. The new edition of Spain Is Different features extensively updated and revised sections on women, particularly in the workplace, and has added new sections on minorities and immigrants and on ethics and corruption. This book will be welcomed by anyone looking for clear guidelines on how to be most effective when encountering the people and culture of Spain.Helen Wattley-Ames has an excellent sense of the history of both American and Spanish cultures, a key factor in any cross-cultural awareness, and is consistently non-judgemental. Altogether a rewarding read and not only for those who are new to life in Spain.-Roger Bell, www.dialogin.comContentsPrefaceAcknowledgments1 Spain is Different2 Society and the Individual3 Relationships4 Languages and Communication5 Work6 PlayEpilogueResourcesGlossarySynopsis
Seven years after the publication of the first edition, Spain is still different, but it is changing, too -- modernizing rapidly and participating as an active member of the European Union. While thoroughly updating her original work, Helen Wattley-Ames has maintained her focus in describing the uniqueness of both the Spanish people and their culture and on examining what effect the differences have on the way Spaniards and Americans relate to and interact with each other. She looks at how Spain has evolved from a travel destination, as source of "sun and cheap wine," to a dynamic modern society. She depicts a people proud of their accomplishments, yet working hard to maintain valued traditions in the face of increased buying power and more European and American influence.
The author begins by looking into Spain's past and at critical dimensions of present day American-Spanish relations. She then explores certain aspects of culture important in cross-cultural interactions: society and the individual; relationships; language and communication; work and play. She ends each chapter with an "encounter" -- a critical incident that illuminates a situation which may cause misunderstanding, embarrassment or conflict. With extensively updated and revised sections on women (in the workplace in particular), and new sections on minorities and immigrants, and ethics and corruption, the new edition of Spain Is Different will be welcomed by anyone looking for clear guidelines on how to be most effective in the encounter with the people and culture of Spain.