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Overview
In today's networked, highly competitive, and global economy, value is created collaboratively between a company and its stakeholders -- employees, investors, customers, suppliers, and communities. The Stakeholder Strategy presents a new approach to management that is focused on collaboration. It addresses concernes aobut the bottom line (can collaboration increase profits?) and societal pressures to improve overall quality of life. It also includes a practical step-by-step guide, which companies can use to forge a network of powerful and profitable collaborative stakeholder relationships.
Issues covered in the 11 chapters include reasons for building collaborative stakeholder relationships; a theoretical framework for management; management in action; corporate mission, values, and ethics; preparing strategy; aligning systems and structures; forming a group; assessing social performance; and stakeholder audits.
While most books on corporate social responsibility focus on why companies should be responsible, they generally do not deal with how companies decide what they can and should do, nor how they might implement their plans with sensitivity to the bottom line and pressures of the marketplace. The Stakeholder Strategy argues that building long-term, mutually beneficial stakeholder relationships offers a "win-win" strategy for both companies and society at large.
Synopsis
"The Stakeholder Strategy" presents a new approach to management that is focused on collaboration. The author illustrates relationship-building strategies with easy-to-grasp concepts from everyday life and lays out the steps a company can take to create a collaboration-friendly organization.