Overview
Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!
Synopsis
Pitts (Gettysburg College) and Lei (Southern Methodist University) have added a new chapter on corporate governance to this fourth edition of a text for a core class taught as part of the strategic management of business policy component for business majors. This edition is built around six overarching strategic competencies. Twenty-five new boxes on strategic competency in action highlight how a particular firm implements an approach to a given competency. Annotation ©2005 Book News, Inc., Portland, OR
Booknews
For use in business management courses, this textbook takes a competitive advantage perspective towards the material. Topics include the strategic management process, assessing industry attractiveness, firm capabilities, Leveraging resources, global strategy, strategic alliances, cooperation and autonomy, and building learning organizations. Annotation c. Book News, Inc., Portland, OR (booknews.com)