Strategies for Managers, Product Management, Management - Technology
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Overview
Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development.Book Details
Published
July 1, 2004
Publisher
New York : McGraw-Hill/Irwin, c2005.
Pages
304
Format
Paperback
ISBN
9780072942989