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Strategic Market Management by David A. Aaker — book cover

Strategic Market Management

by David A. Aaker
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Book Details

Published
November 17, 1998
Publisher
New York : John Wiley, c1998.
Format
Paperback
ISBN
9780471177432

More by David A. Aaker

Spanning Silos: The New CMO Imperative
Spanning Silos: The New CMO Imperative
Developing Business Strategies,6th Edition
Developing Business Strategies,6th Edition
Building Strong Brands
Building Strong Brands
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Marketing Research
Marketing Research
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Marketing Research, with SPSS 13.0
Marketing Research, with SPSS 13.0
Marketing Research, 8th Edition
Marketing Research, 8th Edition
Consumerism
Consumerism

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