✨
Join Books.org — it's free
→
Home
>
Books
> Strategic Market Management
Literary Collections
Strategic Market Management
by
David A. Aaker
β No status β
Want to Read
Currently Reading
Have Read
Did Not Finish
Favorite
Share
Write a review
Log in
to track your reading progress.
Overview
Reviews
Discussions
Editions
12
Reviews
There are no reviews yet.
Log in
to write one.
Book Details
Format
Paperback
ISBN
9780471725541
More by David A. Aaker
Spanning Silos: The New CMO Imperative
Developing Business Strategies,6th Edition
Building Strong Brands
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Marketing Research
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Marketing Research, with SPSS 13.0
Marketing Research, 8th Edition
Consumerism