Industry Profiles - General & Miscellaneous, Publishing Industries - Periodicals, Newspapers & Magazines - Publishing, Broadcasting & Media Industries - News Media
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Overview
The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.
Book Details
Published
August 25, 1995
Publisher
Allyn & Bacon
Pages
475
Format
Paperback
ISBN
9780023377310