Overview
This is not a how-to book. It's better. It's a "how-it-was-done book," revealing 23 unique blueprints for success in every type of Web-based enterprise including consumer retailing, business-to-business sales information sites that rely on advertising revenue. This newly revised paperback edition contains exclusive stories of extraordinary e-commerce riches, stories which have never been told...until now.
About the Author:
Jaclyn Easton has been reporting on Internet commerce since the beat began in 1994. As a columnist and feature writer for The Los Angeles Times, on-camera Internet correspondent for CBS News, Los Angeles, and the host of the nationally syndicated radio show "Log On U.S.A.," Easton has established a stellar reputation as the definitive resource for cutting-edge e-commerce information and analysis.
CommerceNet is the premier organization for promoting and building electronic commerce solutions on the Internet. Launched in April 1994 in Silicon Valley, CA, its membership has grown to over 500 companies and organizations worldwide. They include the leading banks, telecommunication companies, VANs, ISPs, online services, who together are transforming the Net into a global electronic marketplace.