Style Evolution: How to Create Ageless Personal Style in Your 40s and Beyond

The author of the successful The Pocket Stylist follows up with a book that addresses the specific fashion needs of the over-forty crowd

Even though women in their forties, fifties, sixties, and beyond have never looked better, healthier, or younger, their fashion needs have changed. Unless you have the body and lifestyle of an eighteen-year-old, shopping probably isn’t much fun anymore. The fashion industry seems to have turned its back on women who are forty and older, churning out collections that have nothing to do with careers or sophisticated living. Kendall Farr to the rescue! With Style Evolution, she shows readers how to create a hip, ageless, individual sense of personal style without feeding into the culture’s deep obsession with looking “young.”

Naming names, Farr shares the results of her extensive analysis of designers and brands —from high-end to budget-conscious—best-suited for women over forty. She also delivers ideas that suit every budget, from high-end lines to good buys. Packed with more than one hundred full-color illustrations, Style Evolution guides readers through discovering their own style profiles, with six basic shapes designed to match realistic body types. Farr also puts the spotlight on trends, illustrating the ageless approach to wearing what’s “new.” An ageless shopping checklist and thorough details on accessories (from bags to shoes to eyewear) complete the book.

With hundreds of tips that bestow grace and class, Farr leads the way for the woman who is ready for her wardrobe to catch up with the rest of her life.

The author of the successful The Pocket Stylist follows up with a book that addresses the specific fashion needs of the over-forty crowd

Even though women in their forties, fifties, sixties, and beyond have never looked better, healthier, or younger, their fashion needs have changed. Unless you have the body and lifestyle of an eighteen-year-old, shopping probably isn't much fun anymore. The fashion industry seems to have turned its back on women who are forty and older, churning out collections that have nothing to do with careers or sophisticated living. Kendall Farr to the rescue! With Style Evolution, she shows readers how to create a hip, ageless, individual sense of personal style without feeding into the culture's deep obsession with looking “young.”

Naming names, Farr shares the results of her extensive analysis of designers and brands—from high-end to budget-conscious—best-suited for women over forty. She also delivers ideas that suit every budget, from high-end lines to good buys. Packed with more than one hundred full-color illustrations, Style Evolution guides readers through discovering their own style profiles, with six basic shapes designed to match realistic body types. Farr also puts the spotlight on trends, illustrating the ageless approach to wearing what's “new.” An ageless shopping checklist and thorough details on accessories (from bags to shoes to eyewear) complete the book.

With hundreds of tips that bestow grace and class, Farr leads the way for the woman who is ready for her wardrobe to catch up with the rest of her life.

Meagan P. Storey - Library Journal

In her first book, Reed-the style director for Grazia, a weekly UK fashion magazine, and a seasoned fashion journalist-incorporates all the great elements of many books in this genre: bright, bold images, a fun, informative tone, and tips most women can apply to their own wardrobes. Peppered with pictures of celebrity fashionistas like Sarah Jessica Parker, Style Clinic is as fabulous as the personal style it promotes. In Style Evolution, stylist and former fashion editor Farr narrows her focus to helping women in their forties and older create lasting personal style. This follow-up to The Pocket Stylist targets specific styles and body types, relying on enduring designs, fits, and clothing lines to teach readers how to avoid trends and build wardrobes to meet the changing physical and lifestyle needs of middle age. Farr even names individual designers and stores most appropriate for women over 40. This original approach makes for an educational though text-heavy guide. Readers may be put off by this denseness and by the illustrations, which are vague and do not have the appeal of the photographs in Style Clinic. Both are recommended for larger public libraries where similar titles circulate well.

A top New York stylist, Kendall Farr has dressed many celebrities, including Halle Berry, Uma Thurman, Angelina Jolie, Joan Allen, Andie MacDowell, Julianne Moore, Sigourney Weaver, and Diane Sawyer. She has also served as a design consultant for a number of fashion labels. Farr is the author of The Pocket Stylist (Gotham Books, 2004) and has written columns for Glamour and O, The Oprah Magazine.