Overview
Successful Business Planning for Entrepreneurs differs in approach from traditional college texts that are highly theoretical. This text contains activities and features in which student participation in discussions and group activities is encouraged. The sequencing of chapters and units are designed to closely adhere to the Small Business Administration suggested business plan outline.
Synopsis
Moorman (Mesa State College) and Halloran (Wesleyan College) walk through the process of developing a marketing plan, conducting an industry analysis, setting prices, and building a financial plan for a fledgling small business. Appropriate for either individual or class study, the book discusses forms of ownership, lease arrangements, types of competition, consumer personality styles, public relations, web sites, staffing issues, debt capital, financial records, and inventory control. Color photographs and case studies are provided. Annotation ©2004 Book News, Inc., Portland, OR