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Overview
This comprehensive treatment of communication principles is applied to letters, memos, reports, employment letters and resumes, and oral, nonverbal, and intercultural communication. The author presents theory, techniques, and applications to teach readers how to solve business and personal communication problems with an emphasis on effectiveness and ethics. The book is based on the premise that all elements of communication are interrelated and that the transmission and reception of meaning affect behavior.Easy-to-follow writing style along with a clear discussion of principles that includes many applications. The seventh edition of Successful Communication for Business and Management has been revised to include a reduction in the number of chapters from 21 to 18. The overall presentation has been updated where appropriate. And, the discussion of technology now reflects the latest changes in both technology that is available and the manner in which is it properly used.
Editorials
Booknews
A revised textbook (5th ed., 1991) for a business communications course, presenting the principles of effective communication in six parts: an overview of the communication within organizations; principles of effective writing and speaking; frequently written business messages; communicating about employment; communicating through reports; and intercultural, oral, and managerial communication. Previous editions were published under the titles Communication for Business and the Professions and Successful Business Communication. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
December 10, 1993
Publisher
Boston : Allyn and Bacon, c1994.
Pages
598
Format
Hardcover
ISBN
9780205155811