Successful People: What Scientists Have Learned and How You Can Use It

What are the keys to success? Scientists have studied the traits, beliefs, and practices of successful people in all walks of life. But the answers they find wind up in stuffy academic journals aimed at other scientists.

Publishers Weekly

From "resist the urge to be average" to "speak slowly," psychologist and social scientist David Niven offers concise workplace and lifestyle advice in The 100 Simple Secrets of Successful People: What Scientists Have Learned and How You Can Use It. Niven's "secrets" are based on research by psychologists and sociologists, which he cites in each entry. One study, for instance, observed that six in 10 managers lost friends who weren't promoted as quickly as they were, leading Niven to reassure readers that co-workers' bitterness is "a sincere but unpleasant form of flattery." Each tip also draws on the real-life experiences of successful business owners and other professionals. (Apr.) Copyright 2001 Cahners Business Information.

David Niven, Ph.D., bestselling author of the 100 Simple Secrets series, is a psychologist and social scientist who teaches at Ohio State University.

David Niven, Ph.D., es el autor de los bestsellers internacionales Los 100 Secretos de la Gente Exitosa, y Los 100 Secretos de las Buenas Relaciones. Es psicólogo y científico social, y enseña en la Florida Atlantic University.