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Overview
The visionary entrepreneur and author of the New York Times bestseller Do You! delivers a powerful guide to true abundance.
Russell Simmons knows firsthand that wealth is rooted in much more than the stock market. True wealth has more to do with what's in your heart than what's in your wallet. Using this knowledge, Simmons became one of America's shrewdest entrepreneurs, achieving a level of success that most investors only dream about. No matter how much material gain he accumulated, he never stopped lending a hand to those less fortunate. In Super Rich, Simmons uses his rare blend of spiritual savvy and street-smart wisdom to offer a new definition of wealth-and share timeless principles for developing an unshakable sense of self that can weather any financial storm. As Simmons says, "Happy can make you money, but money can't make you happy."
In straight-talking inspiring chapters, Simmons provides unforgettable true stories from his own road to riches, delving into the principles and practices that have kept him energized and focused. Whether we're in the boardroom or on a yoga mat, Simmons says, we have to be able to listen to our inner voices. Finding our unique potential, we can make the right moves, ruled not by money but by the joy of conscientious living and giving. With these philosophies and more, Simmons brings us a stimulus package of consciousness that will never run dry, backed by the power of the higher self.
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Synopsis
The visionary entrepreneur and author of the New York Times bestseller Do You! delivers a powerful guide to spiritual enlightenment.Being "super rich" has little to do with living in a mansion and everything to do with living in a state of consciousness where you are equally connected to the world and your highest self. While it can be easy to become sidetracked chasing material wealth, the only worthwhile pursuit in life should be to find lasting, stable happiness.
Super Rich shares strategies on how to get past perceived obstacles to happiness and fill your life with friendship, compassion, laughter, love, a sense of fulfillment, and, yes, money. When you use your gifts and serve the world, the world will in return reward you. Through real-life examples, Russell provides the concepts and tools needed to transform your relationship with yourself and the world for the better. Super Rich offers a road map to lasting, stable abundance that is rooted in your consciousness. And once you tap into that consciousness and harness its power, then you're going to have access to the greatest stimulus package of all time: your higher self.
Editorials
From Barnes & Noble
With wealth estimated at a third of a billion dollars, rap impresario Russell Simmons knows that monetary security is only one aspect of true contentment. "Happy can make you money," he says, "but money can't make you happy." In this new book, the author of the Barnes & Noble Bestseller Do You! delineates the inner principles that have brought him focus and true success. Think of it as a consciousness-raising stimulus package. Now in paperback and NOOK Book.
Dan Charnas
…slim, succinct and sagacious…the philosophy is sound—articulated in simple prose with assistance from journalist Chris Morrow, but filled with anecdotes, humor and raw language that are unmistakably Simmons's…Hip-hop and spirituality might seem to have little in common. But like yogic philosophy, hip-hop is all about the power of vibration, the power of the word. In Super Rich, Simmons emerges as the first influential voice to make that connection for a new generation.—The Washington Post
Publishers Weekly
Simmons--rap impresario and founder of Def Jam Records, Phat Farm, and the Hip-Hop Summit, and with Morrow coauthor of Do You!--explores what it means to be truly rich and fulfilled through two tenets. The twin paths to enlightenment, according to Simmons, are, first, remaining fully conscious and connected to the world, and second, believing that the universe will then reward and flood you with gifts and opportunity--the second precept drawing heavily from the laws of attraction found in such books as The Secret. While these lofty ambitions may seem too fanciful, the steps are sensible and actionable. He encourages readers to re-evaluate what being prosperous means to them and incorporate giving back. Simmons urges readers to move to self-acceptance, live without regrets, and move past worry. With personal stories, he offers insight into his personal striving for peace and prosperity, and offers those willing to put in the effort an opportunity to achieve that same abundance. (Jan.)Kirkus Reviews
The "godfather of Hip-Hop" shares the secrets to cultivating a bountiful, carefree life.
In an uneven but spirited follow-up to his 2007 self-help guide Do You!, the co-creator of Def Jam Records and a cavalcade of lucrative multimedia ventures extols the virtues of living a "super rich" life unencumbered by "toys" and their "clutter." Sure, extraneous physical objects are to be enjoyed, he writes, but never to become attached to; becoming spiritually "enlightened" will make those possessions immaterial. Simmons ascribes spirituality to personal wealth rather than monetary affluence and believes that true happiness is "actually a state of needing nothing" except "being conscious and connected to God." Recounting his own rocky road to success, the author notes that in order to be successful, the heart must be present in every endeavor, and talents should be given away for free in order to attract attention. Significantly influenced by yoga, Simmons lets the Buddhist quotations, mantras and parables flow freely. The author encourages significant time commitments to meditation and nurturing "stillness," while denouncing neediness and "uninspiring actions" like smoking cigarettes and meat consumption. Collaborating with journalist Morrow, Simmons employs many examples from his career and personal struggles to create a platform based on sensible guidance and responsible, timeless ethics. Still, despite the universal messages, and his insistence that he is not attempting to convert anyone, the author's endeavor to "write a book where yoga, philanthropy, and God played a major role" may alienate those of different affiliations. The author's at his most convincing when delivering jaunty, positive messages about achieving personal fulfillment through patience and hard work—e.g., "you should take great comfort in the knowledge that each sunrise presents another day to do things right."
If nondenominational readers can overlook the author's sometimes heavy-handed preaching, they will find lots of positive, heartfelt encouragement.