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Marketing & Sales Management, Marketing - Professional & Reference, Management - General & Miscellaneous
Supply Chain Management: A Balanced Approach by Joel D. Wisner β€” book cover

Supply Chain Management: A Balanced Approach

by Joel D. Wisner, G. Keong Leong, Keah-Choon Tan
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Overview

The coverage in Supply Chain Management: A Balanced Approach is balanced and uses a broad brush to encompass OM, purchasing, and distribution with a supply chain management focus and covers a great deal of content that isn't currently available. The book guides the reader through how all aspects of supply chain activity are accomplished effectively and efficiently.

Synopsis

The coverage in Supply Chain Management: A Balanced Approach is balanced and uses a broad brush to encompass OM, purchasing, and distribution with a supply chain management focus and covers a great deal of content that isn t currently available. The book guides the reader through how all aspects of supply chain activity are accomplished effectively and efficiently.

About the Author, Joel D. Wisner

Joel D. Wisner is a Professor of Supply Chain Management at the University of Nevada, Las Vegas. He earned his PhD in Operations and Logistics Management from Arizona State University in 1991. Prior to that time, Dr. Wisner worked as an engineer in the oil industry in West Texas and the Louisiana Gulf Coast.

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Book Details

Published
February 1, 2004
Publisher
Cengage Learning
Pages
528
Format
Hardcover
ISBN
9780324191875

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