Talking Back to the Media

It tells you how to call a press conference, how to frame answers to hostile questions and how to make the media give your side of the story. It covers what recourse you have to protect yourself from bad publicity--from writing simple letters or issuing press releases to suing for libel.

Peter Hannaford is a public relations expert and chief executive officer of The Hannaford Company, Inc., a public relations firm based in Washington, D.C. Hannaford was director for public affairs for then-governor Ronald Reagan in Sacramento as well as serving in Reagan's two presidential campaigns.