Technological Know-How, Organizational Capabilitiesnd Strategic Management: Business Strategy and Enterprise Development in Competitive Environments
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Synopsis
This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy-including licensing strategy-are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.