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Overview
How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the "space" between the creation and the application of technology. The Management of Innovation and Change Series. "Technology Integration captures the art and science of product development in a turbulent environment, combining structured analysis with rich qualitative insights. Iansiti describes the essence of a new model for R&D, which is redefining the basis of competition in the high-tech world."--Ed McCracken, Chairman and CEO, Silicon Graphics, Inc.Synopsis
How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the "space" between the creation and the application of technology. The Management of Innovation and Change Series. "Technology Integration captures the art and science of product development in a turbulent environment, combining structured analysis with rich qualitative insights. Iansiti describes the essence of a new model for R&D, which is redefining the basis of competition in the high-tech world."--Ed McCracken, Chairman and CEO, Silicon Graphics, Inc.
Booknews
Iansiti (technology and operations management, Harvard Business School examines the relationship between process and performance at the project level, exploring what drives the effectiveness of research and development in environments characterized by rapid change. Based on his six-year empirical study on the computer industry (with focused studies of mainframes, semiconductors, workstations and software), he asserts that technology integration is the crucial factor dictating product development performance. Annotation c. by Book News, Inc., Portland, Or.