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TechTV's Cutting the Cord: A Wireless Consumer Guide by Joyce A. Schwarz — book cover

TechTV's Cutting the Cord: A Wireless Consumer Guide

by Joyce A. Schwarz, TechTV
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Overview

Most cellular and PDA users care more about what use they will get out of a device, rather then exactly how it works. TechTV's Cutting the Cord will explain not only the essential features of devices on the market, but also what type of device and service is needed for their lifestyle. It will also enlighten the reader with wireless trends, where they are headed, and how to prepare for this when making decisions now.

Synopsis

Most cellular and PDA users care more about what use they will get out of a device, rather then exactly how it works. TechTV's Cutting the Cord will explain not only the essential features of devices on the market, but also what type of device and service is needed for their lifestyle. It will also enlighten the reader with wireless trends, where they are headed, and how to prepare for this when making decisions now.

About the Author, Joyce A. Schwarz

Joyce Schwarz is head of JCOM, one of the leading marketing and new product launch consultants for new and emerging media, including wireless. She specializes in positioning CEOs and consulting on new product and new business development. Schwarz is also the author and developer for the "AOL Workplace of the Future" forum which features 32 pages on where we're going in the future and how we're going to get there in the workplace.

This year, Schwarz was selected as one of the 10 experts by Family PC to project the wireless future for the January 2001 issue. She has won more than 100 awards for her work, ranging from the Time/Life Citation for direct marketing to the American Alumni Association for creativity. Schwarz has also been a keynote speaker at many conferences and seminars, including Digital Hollywood and Convergence Technologies Conference.

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Editorials

From Barnes & Noble

The Barnes & Noble Review
Love wireless stuff? You’ll love this book. The folks at TechTV tell you everything you want to know about everything wireless. Phones, PDAs, and pagers. Blackberrys, Bluetooth, and Boingo. GPS to SMS, IM to XM. Wi-Fi and the Wireless Web. What to buy, how to make the most of it, and what’s next.

If you’re getting ready to buy, they offer expert advice on choosing equipment and service plans, and a realistic guide to what you’ll actually be able to do with your device (versus what’s still marketing hype). The book is also full of online resources. (Did you know there’s a clearinghouse of PDF cell phone manuals on the Web? Handy next time you lose one.)

There’s also solid coverage of the serious side of wireless. Do wireless phones emit dangerous radiation? Do hands-free headsets really prevent accidents? How dangerous is driving and talking in the first place -- and where will you get a ticket for doing it? What do you need to know about emergency e911 wireless systems? Can you really protect your privacy on wireless networks?

But, for all that, it’s easy to see what the authors love most: new gadgets. Portable MPEG-4 players that play full-length motion pictures. Wristwatch GPS devices that help parents locate their kids anywhere on earth. Accessories that let you use your leftover cellular minutes on your home phone. In-car telematics. Home entertainment clusters. Wireless web tablets. Thumbpads. Souped-up remotes. If someone’s invented it, you’ll find it in these pages. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Book Details

Published
June 1, 2002
Publisher
Pearson Education
Pages
415
Format
Paperback
ISBN
9780789726483

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