Telecom Management Crash Course

LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES!

The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team—and adherence to sound, hardheaded business management principles. That's what Telecom Management Crash Course is all about—it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.

A TRUE TELECOM TEXT FOR OUR TIME!

In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive—and prosper—in this challenging economic climate. He covers the business of telecom—everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business—and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking.

LOOK INSIDE TO LEARN:
* The bestorganizational structures
* Sales and marketing fundamentals
* How to evaluate the marketplace and the financial value of products and services
* The most effective management styles
* How to integrate technological and business objectives
* How to develop and implement market-driven strategy
* What you need to know about state and federal regulatory considerations
* How globalization affects every carrier
* Manufacturing and outsourcing techniques

P.J. LOUIS has nearly a quarter of a century's worth of experience in the telecom business. Mr. Louis is currently an advisor in the financial arena. Prior positions include vice president of Carrier Marketing & Product Management at TruPosition, Inc., a leading provider of wireless location services. Mr. Louis has also served as chief of staff for engineering in NYNEX (today known as Verizon). He has held a number of leadership positions within Bell Communications Research and NextWave Wireless. Mr. Louis is a former officer of the Institute of Electrical and Electronics Engineers (IEEE) Communications Society, New York Section. Mr. Louis has been a member of IEEE for 25 years. His experience includes leading sales and marketing organizations as well as technology organizations. Mr. Louis has been a featured speaker in telecommunications conferences and is the author of three McGraw-Hill books: M-COMMERCE CRASH COURSE, BROADBAND CRASH COURSE, and TELECOMMUNICATIONS INTERNETWORKING.

P.J. LOUIS has nearly a quarter of a century's worth of experience in the telecom business. Mr. Louis is currently an advisor in the financial arena. Prior positions include vice president of Carrier Marketing & Product Management at TruPosition, Inc., a leading provider of wireless location services. Mr. Louis has also served as chief of staff for engineering in NYNEX (today known as Verizon). He has held a number of leadership positions within Bell Communications Research and NextWave Wireless. Mr. Louis is a former officer of the Institute of Electrical and Electronics Engineers (IEEE) Communications Society, New York Section. Mr. Louis has been a member of IEEE for 25 years.His experience includes leading sales and marketing organizations as well as technology organizations. Mr. Louis has been a featured speaker in telecommunications conferences and is the author of three McGraw-Hill books: M-COMMERCE CRASH COURSE, BROADBAND CRASH COURSE, and TELECOMMUNICATIONS INTERNETWORKING.