Broadcasting & Media Industries - General & Miscellaneous, Engineering, Transportation & Technology Industries - Management, Television - Industry, Television Technology, Communications Industries, Telecommunications Technology, Entertainment, Dining & Ho
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Overview
This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses programming, sales, promotion, audience research have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions.A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
Book Details
Published
October 1, 1994
Publisher
McGraw-Hill Inc.,US
Pages
431
Format
Hardcover
ISBN
9780070566989