Ten Steps to Innovation Heaven: How to Create Future Growth and Competitive Strength

Innovation promises a lot, and companies of all sizes may recognize its potential, yet successful implementation remains a challenge. This book highlights the key reasons why companies fail in innovation and how they can avoid it, and then presents a practical, 10-step framework for planning and implementing successful innovation projects. With genuine insights and a deep understanding of the factors that make or break a project, the vital role of business innovation is made accessible to any reader for any company.

Howard Wright is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world, and was previously the head of innovation at Royal Mail Group.