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The Alignment Effect: How to Get Real Business Value out of Technology
The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.
Synopsis
The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.
CIO Insight
In this soon-to-be-released guide to alignment strategy, the experiences of industry experts and Fortune 500 executives provide object lessons on the pitfalls of "technology for the sake of technology," while the author lays out the benefits of what he calls Business Technology Management (BTM) to help corporate decision-makers reduce risk and increase efficiency.
About the Author, Faisal Hoque
Faisal Hoque is Chairman and CEO of enamics, Inc., the industry's first provider of a unified software platform for Business Technology Management (BTM). A globally recognized thought leader, innovator, and expert on the complex business technology needs of the Fortune 500, Mr. Hoque developed one of the earliest Net commerce platforms for General Electric (GE) and holds several patents. Hoque is a sought after speaker and author of the internationally acclaimed e-Enterprise.
Special Contributor:
Ryan J. Sheehan Senior Research Analyst, enamics, Inc.
For additional information please visit:www.enamics.com/alignment-effect
In this soon-to-be-released guide to alignment strategy, the experiences of industry experts and Fortune 500 executives provide object lessons on the pitfalls of "technology for the sake of technology," while the author lays out the benefits of what he calls Business Technology Management (BTM) to help corporate decision-makers reduce risk and increase efficiency.
Soundview Executive Book Summaries
Faisal Hoque, a business technology expert, guides corporations through the challenges of business technology management by illustrating his guidance with lessons from many Fortune 500 executives and industry authorities. To help leaders get the most business value out of technology and increase their organizational efficiency, Hoque offers many ways for them to reduce the financial and operational risks that often accompany technological change in an interconnected business environment. Copyright (c) 2003 Soundview Executive Book Summaries
