Media - General & Miscellaneous, Film History & Criticism - General & Miscellaneous, Television Broadcasting - Social Aspects

The Audience and Its Landscape

Name: The Audience and Its Landscape
Author: John Hay
ISBN: 9780813322858

by John Hay, John Hay (Editor), Ellen Wartella

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Overview

This book offers a major reconceptualization of the term “audience,” including the landscape of a given audience—the situated and territorializing features of any way of seeing and defining the world. Given de Certeau’s hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional “discourse analysis,” the contextual features of discourse, to produce a complex and textured understanding of the concept of audience.The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Sweden’s Karl Erik Rosengren, the UK’s Jay G. Blumler and Roger Silverstone, Australia’s Tony Bennett, Israel’s Elihu Katz, Canada’s Martin Allor, and the United States’s Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.

Synopsis

"This book offers a major reconceptualization of the term “audience,” one which involves a landscape, including the landscape of a given audience—situated and territorializing features of any way of se"

Booknews

The authors look at the remote control device and its impact on television viewers and the television industry, drawing on academic and industry research in measuring and classifying remote control activity. They discuss the effects of the remote on television programming and advertising, and examine studies on motivations for and gender differences in remote use. Of interest to those in television programming, advertising, and audience research. Can also be used in courses on media theory and media management. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author, John Hay

James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication.