The Breakthrough Portfolio

In today's competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer's portfolio. Drawing on the author's extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own "brand" or "image," with practical suggestions for translating that personal vision into a cohesive "marketing program" that gets results.

In today's competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designer's portfolio. Drawing on the author's extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their work-and leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own 'brand' or 'image,' with practical suggestions for translating that personal vision into a cohesive ?marketing program? that gets results.

Ken Thurlbeck is President of Thurlbeck and Co., an international film, photography, and radical media production company. He is an award-winning professional who has worked as a senior creative director nationally and internationally with leading advertising agencies. He has lectured on the topics of portfolios and career development at New York University, Purdue University, University of Minnesota, the Katharine Gibbs schools, and UCLA. Ken has also conducted portfolio reviews at the Art Director's Club of New York, The Fashion Institute of Technology in New York, and The Philadelphia Institute of Art.