The Broadcast Century and Beyond

Audience: Courses in broadcast history; broadcast professionals.

The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. “Broadcasting” as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.

* A single-source of broadcast history-covers past and present influences on broadcast communications, and showcases trends both old and emerging in the broadcast industry
* Chronological approach, timelines, and contextualizing sidebars help orient readers and demonstrate key implications of broadcasting history and broadcasting of today
* Updated to reflect new and emerging technologies of the past decade, including podcasts, web, blogging, and more
* Companion website provides further contextualizing information regarding the cultural climate surround events in broadcast history, and points to extensive resources
-Instructions on how to access the website may be found in the book.
-Please visit http://booksite.focalpress.com/hilliard

Robert L. Hilliard, Ph.D., is Professor of Media Arts and former Dean of Graduate Studies at Emerson College. He was Chief of the Educational/Public Broadcasting Branch of the F.C.C., Chair of the Federal Interagency Media Committee, and a former broadcasting writer and producer. Among his 25 books on the media is the classic Writing for Television, Radio, and New Media, now in its 7th edition. With Michael C. Keith he coauthored Global Broadcasting Systems and Waves of Rancor, which was named by President Clinton to his 1999 yearly reading list of 12 books. Hilliard’s latest book is Media, Education, and America’s Counter-Culture Revolution.

Michael C. Keith, Ph.D., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is a member of the Communication Department at Boston College and is author of over twenty books, including Voices in the Purple Haze, Signals in the Air, Talking Radio, Radio Cultures, and Sounds in the Dark. With Robert Hilliard he has co-authored The Broadcast Century and Beyond, Waves of Rancor, Dirty Discourse, Global Broadcasting Systems, and The Hidden Screen. With Christopher Sterling he co-authored Sounds of Change: FM Broadcasting in America. In addition, he is the author of numerous journal articles and has served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communications, the inaugural chair of the Broadcast Education Association’s Radio Division, and a former broadcaster. He is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association in 2008, and the Stanton Fellow Award given by the International Radio Television Society. He is the author of a critically acclaimed memoir, The Next Better Place: A Father and Son on the Road (Algonquin Press), in 2003. Visit the author’s website: www.michaelckeith.com.