The Bullwhip Effect In Supply Chains

This is the first book entirely devoted to analyzing the "bullwhip effect". It examines in depth all the problems associated with the bullwhip effect, its consequences, and known tools to design well-suited supply chain management systems that can cope with it. International supply chains are a central topic in this book and analytical tools that permit handling the Bullwhip Effect for global supply chains are of primary importance. The book compares the various approaches for dealing with the increased variability that is at the heart of the Bullwhip Effect, all illustrated by real case studies.

This is the first book entirely devoted to analyzing the "bullwhip effect". It examines in depth all the problems associated with the bullwhip effect, its consequences, and known tools to design well-suited supply chain management systems that can cope with it. International supply chains are a central topic in this book and analytical tools that permit handling the Bullwhip Effect for global supply chains are of primary importance. The book compares the various approaches for dealing with the increased variability that is at the heart of the Bullwhip Effect, all illustrated by real case studies.

Octavio Carranza is with the School of Business Administration, Panamerican University, Mexico. Felipe Villegas is with Manchester Business School, The University of Manchester.