The Business Side

This book concentrates primarily on the business issues facing individuals entering the desktop publishing field. Learn the essentials of operating a desktop publishing business from start-up, to hardware and software options, to management and legal issues. This book includes sample business forms and guides for increasing profitability.

This book examines the law as it applies to desk top publishing and business issues such as setting up a desk top publishing operation for profitability and determining what to charge. A must for any desktop publisher.

Robin McAllister has been speaking about and teaching others to create effective pages since before Desktop Publishing was invented. Of course, it was a lot harder to do then.
In the process of teaching others, he's written a lot of "how-to" guides and training manuals - starting with how to mark up copy mechanically, and proceeding through sophisticated page layout techniques. He is a contributing editor for FreeHand Graphics Studio Skills 5.5 (Hayden Books). Add to that a hundred or so - articles for magazines and newsletters, and presentations of one sort or another to literally thousands of people and you get the idea that he's committed to the industry. Has been, in fact, since the late 1960s.
He is a recognized speaker at leading seminars in the United States and internationally. Robin views himself as a publishing educator, giving attention first to what is going to get the job done - including an interaction of all the disciplines involved in the publishing process. His presentations and training sessions focus on productivity and following effective publishing protocols rather than showing which buttons to push.
In addition to other activities, Rob is the forum leader for America Online's Desktop and Web Publishing Forum. He is a Senior Editor for Print On Demand Business and Print On Demand Solutions and is a regular contributor to Electronic Publishing magazines. His emphasis is on page layout and graphic arts service provider matters, coupled with legal, ethical and business issues.