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The Competitive Advantage of Common Sense by Fergus O'Connell — book cover

The Competitive Advantage of Common Sense

by Fergus O'Connell
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Overview

Smart businesspeople do dumb things. Why? They forget to apply the same common sense that works for them when they're not at work. In The Competitive Advantage of Common Sense, leading project management consultant Fergus O'Connell identifies seven "common sense" principles for becoming dramatically more effective on any project, and in any business environment.

As O'Connell points out, even the most difficult business problems often have simple causes—and equally uncomplicated solutions. O'Connell shows how those sometimes surprising solutions flow naturally from pure common sense. From project estimating to working with technical specialists, improving meetings to reducing interruptions, he presents simple ideas simply—and shows simple ways to apply them.

Life doesn't have to be so complicated—and neither does business. Taken together, these "simple" ideas give you a powerful arsenal for overcoming virtually any challenge!

  • It's management, not rocket science!
  • Shockingly simple ways to solve even the most difficult business problems
  • Techniques you can start applying in the next five minutes
  • From budgeting to supervision: easy ideas that really work
  • Why things don't get done—and what to do about it
  • The key causes of project failure are far easier to fix than you thought
  • Simple risk management that works
  • The unexpected is inevitable-but you can prepare for it
  • Things either are or they aren't...
  • How to tell reality from fantasy and act accordingly

7 easy, common-sense principles for supercharging your management effectiveness!

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Soundview Executive Book Summaries

Fergus O'Connell is a leading project management consultant who has devised seven common sense principles for becoming more effective on any project and in any business environment. In an effort to simplify business problems and help companies find the simple causes of business problems and their uncomplicated solutions, O'Connell shows them how common sense can help organizations improve meetings, work with technical specialists, and reduce interruptions. Copyright © 2003 Soundview Executive Book Summaries

Book Details

Published
February 26, 2003
Publisher
Upper Saddle River, NJ : Prentice Hall/Financial Times, c2003.
Pages
170
Format
Hardcover
ISBN
9780131411432

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