The Complete Guide to Book Publicity
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Overview
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.Synopsis
Offering energetic, practical, multifaceted advice of use to both new publicists and seasoned pro's, Blanco draws on her considerable experience and success in the publishing industry (she's promoted numerous books to the New York Times bestseller list, including her own). She covers the role of the book publicist and the intricacies of how to work with the media, prepare various types of campaigns, write press kits, plan author tours, use the internet, balance a budget, and handle crises. Annotation ©2004 Book News, Inc., Portland, OR
Booknews
The founder of a public relations company and the engine behind the promotion of many best-selling books, Blanco sets out the steps of the publicity process. She peppers her account with anecdotes and personal hints. Annotation c. Book News, Inc., Portland, OR (booknews.com)