The Complete Guide to Fundraising Management, 3rd Edition (The AFP/Wiley Fund Development Series)

The comprehensive and practical guide to successful fundraising—fully revised and updated

A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, The Complete Guide to Fundraising Management, Third Edition moves beyond theory to address the day-to-day problems faced in nonprofit organizations, offering sound advice and proven solutions.

Filled with step-by-step guidance and practical advice on planning, self-assessment, cost-effective fundraising strategies, and much more, this new edition is your user-friendly road map for fundraising success in a highly competitive philanthropic environment. The book and accompanying Web site include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need.

Inside you will find:

• The five principles of fundraising
• Best practices for fundraising on the Internet
• Updated statistics on voluntarism, fundraising data, and the philanthropic sector
• Resource development strategies
• Information management techniques
• Tips on market research and prospect identification
• Guidelines for running major gift programs
• Sections on fundraising by mail, by telephone, and through special events
• Capital and endowment campaign key success factors

Whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Third Edition is for you, with savvy guidance on how to promote your cause, research potential donors, organize events, and utilize the latest technology.

There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.

Stanley Weinstein, ACFRE, EMBA, is President of Stanley Weinstein & Co., specializing in the fundraising, management, and marketing needs of philanthropic organizations nationwide. With more than forty-two years of experience in the nonprofit world, he has distinguished himself as a consultant, teacher, and author. As a consultant specializing in organizational development, strategic planning, fundraising, annual, endowment, and capital campaigns, he has had the opportunity to work closely with board and staff leaders from more than 300 nonprofit organizations nationwide. His campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. In 2006, he was named "Outstanding Fundraising Professional."