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Overview
The latest book in the Michael E. Gerber franchise, The E-Myth Enterprise explores the requirement that any new business must meet: the satisfaction of its four primary influencers—its employees, customers, suppliers, and investors.
The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, showing would-be entrepreneurs how to put a promising idea to work and helping to transform their dream into reality. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. The E-Myth Manager provides essential guidance for the management of any business. Finally, E-Myth Mastery offers valuable advice on how to take an existing business to the next level of growth and opportunity.
Editorials
Publishers Weekly
Gerber (Awakening the Entrepreneur Within) turns his attention to business invention in this slim, straightforward book that distills the essential knowledge needed to create a completely original company. He identifies four essential facets of building a new company-visual, emotional, functional and financial-and the five essential skills: concentration, discrimination, organization, innovation and communication. Gerber shares success stories and insightful advice on how to conquer obstacles. He ends the book with a noble challenge to any company-to be a business with a conscience, to be responsible for the condition of the world it finds itself in and the condition of the people with whom it interacts, among others. Each chapter ends with takeaway points summarizing key ideas; the points are available as podcasts on a companion Web site. This quick, original, well-organized read is a valuable tool for budding entrepreneurs. (July)
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