Enterprise Networks, Civil Rights - General, Security - Computer Networks, E-Commerce - Reference, E-Commerce - Management, Business Technology - Networks, Civil Rights - Privacy
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Overview
Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy. Selling e-mail lists and personal data, or operating an insecure site where credit card or competitive pricing information can be stolen, can cause customer backlash and huge decreases in sales. Plus, the book is packed with process checklists, standards for privacy rights and practices, and lists of privacy advocates. If online customers don't feel safe, they'll be gone with one mouse-click. The E-Privacy Imperative helps companies implement workable solutions to protect their customers -- and themselves.Editorials
Library Journal
Clear, detailed, and thorough, this straightforward guide is recommended wherever this is interest.Library Journal
Merkow is an electronic commerce security specialist for a Fortune 500 financial services firm, and Breithaupt is a project manager with a brokerage firm. They wrote this book for web developers and administrators, information technology managers, and business owners who are concerned with protecting customer privacy and company data. Part 1 is an overview of the issues, in which the authors explore consumer worries over access to their personal information, the role of government oversight, the potential for self-regulation by the industry, and the importance of privacy policies. Part 2 covers specific tools for ensuring customer confidence, such as the Platform for Privacy Preferences (P3P), server-based security devices, and seal programs. There is a very good explanation of what "cookies" are and how they work. The appendixes include FTC privacy policy guidelines, a sample privacy policy, a suggested readings list, and information on privacy advocacy groups. Clear, detailed, and thorough, this straightforward guide is recommended wherever there is interest. Joan Pedzich, Harris Beach, LLP, Rochester, NY Copyright 2001 Cahners Business Information.Book Details
Published
January 1, 2002
Publisher
New York ; AMACOM, c2002.
Pages
320
Format
Textbook
ISBN
9780814406281