The Export Marketing Imperative

Czinkota (business, Georgetown University) collects work by experts in government, academia, and the private sector in this guide for business leaders looking for a systematic approach to global market victory. With its step-by-step instructions, checklists, and chapter summaries, the guide can be used as a manual for internationalizing business operations, and will be especially useful for small and medium-sized businesses. Annotation ©2004 Book News, Inc., Portland, OR

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States.

Marta Ortiz-Buonofina, a Fulbright Teaching Scholar, was a member of the Marketing faculty at Florida International University for 23 years until her retirement at the end of 2003. She is the author of many articles on the export behavior of the firm. She is author of Profitable Export Marketing: A Strategy for U.S. Business and co-author (with Dr. Jerry Haar) of Import Marketing.