Overview
The worldÕs leading businesses know that their future depends on capitalizing on the growth opportunities offered by emerging economies, but what does the future hold for world markets?
Managers have to think about the future because that is where expected costs and rewards are located. Yet the history of foreign investment is a graveyard of shattered expectations as the promise of Eldorados has again and again turned to stone. In The Frontiers of Fortune Jonathan Story delivers a more pragmatic and politically informed framework for pursuing investment opportunities in the markets of the future.
When business goes prospecting at the frontiers of fortune, the stakes are high.
Since 1990, capital flows have recorded a marked shift in direction, from concentration on the markets of the advanced industrialized world, to a renewed interest in developing countries. Businesses are seeking to capitalize on these emerging opportunities, but are also apprehensive about the risks involved. What does the future hold for world markets?
Some will emerge, some will submerge and some will be passed by altogether. Where can we locate the capital prospects and casualties of tomorrow?
How can you predict the shifting pattern of economic leadership and pick the winners in the race of emergent status? How can you make realistic judgments about the business environments that will develop?
The answers lie in understanding the business, economic and political dynamics that will shape emerging markets, mark out the long-term winners and losers, and determine the most successful corporate strategies for capitalizing on opportunities.
Theanswers lie in The Frontiers of Fortune.
Jonathan Story analyses the great transformations of the world economy and offers a unique insight into the future development of world markets. The book examines the key business and political drivers of growth, and will help you to make informed assessments of investment opportunities and manage the political and business risks.
The Frontiers of Fortune is a compelling vision of changing world markets and an essential blueprint to getting it right in the fastest growing markets in the world.