The Graphic Designer's Guide to Pricing, Estimating and Budgeting

In this must-read guide for graphic designers, veteran designer/author Theo Williams addresses the crucial facets of running a graphic design business-from keeping an expense report to cultivating an award-winning portfolio. This essential handbook provides both startup and experienced design business owners with dozens of useful, creative methods for achieving and increasing profitability. Coverage includes:
* New trends in technology and communication

* Proposing projects to prospective clients

* Establishing and adjusting rates

* Gaining a competitive advantage

* Creating and managing budgets

* Preparing estimates

* Negotiating with new and returning clients

* Choosing financial management software

* Establishing a productive, satisfying work environment

Linda Souders

Straightforward, sprinkled with just the right amount of humor, and packed full of clear, useable information, Theo Williams's pearls of wisdom belong on every graphic designer's bookcase, right next to Graphic Artists Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry. -- Linda Souders, Souders Engst Design

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration (1998, Northlight, ISBN 0891348018), she has taught college courses in graphic design theory and frequently speaks at conferences and seminars about pricing and budgeting techniques and handling communication challenges in the creative industry. She lives in Los Alamos, California.