Business Writing & Communication, Marketing - General & Miscellaneous, International Marketing
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Overview
This easy-to-read summary on translation and localization describes how to successfully approach any translation and localization project. Addressing translation needs prior to and during the development process allows more efficient management of projects resulting in abbreviated time lines, reduced costs, and improved quality. A through overview containing easy reference directions, the guide details information on web page localization, e-commerce, and multi-lingual code. Marketing localized versions to different cultures worldwide increases product distribution, extends product life, and allows an organization to become less dependent on its home market."...a compendium of information on translation and localization providing an easy-to-read guide on how to successfully approach a document or software localization project."
Editorials
Booknews
Describes how to successfully approach any software translation and localization project. Gives information on web page localization, e- commerce, and multi-lingual code, and discusses marketing of localized versions to different cultures as a way to increase distribution and become less dependent on the home market. Includes tips, profiles of leaders in the field, and humorous examples of translations gone awry. No index. Annotation c. Book News, Inc., Portland, OR (booknew.com)Book Details
Published
January 28, 1999
Publisher
Los Alamitos, Calif. : IEEE Computer Society, c1999.
Pages
91
Format
Paperback
ISBN
9780769500225