Consumer Behavior, Demography - Research & Methodology, Marketing - Professional & Reference, Market Research, Business Research
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Editorials
Booknews
Written for marketers, advertisers, strategy planners, and other business people. Explores how to create a demographic analysis, where to buy information, and how to evaluate it. Explains such concepts as psychographics and single source, and lists names and phone numbers of data specialists in the US government. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
March 1, 1991
Publisher
Ithaca, N.Y. : American Demographics Press, 1990.
Pages
291
Format
Hardcover
ISBN
9780936889078