The Integrity Advantage

Through though-provoking, entertaining analysis, Gostick and Telford demonstrate how a business-person can choose integrity without sacrificing power, prestige or money. They ask leaders such as Hank Paulson, Jr., CEO of Goldman Sachs; Don Graham, chairman of the Washington Post; Shelly Lazarus, CEO of Ogilvy & Mather International; Jim Burke, chairman of Partnership for a Drug-Free America and former CEO of Johnson & Johnson; Millard Fuller, president and founder of Habitat for Humanity; and Wayne Sales, CEO of Canadian Tire how they look for, measure and identify integrity in others.

While describing ten characteristics that are consistently displayed by people with integrity, Gostick and Telford get right to the heart of putting it into action--helping the reader develop a system of decision-making so he or she can enhance his or her reputation of integrity.

In practical application, they demonstrate how to apply a standard of integrity in daily performance:

-Finding the right way in gray areas
-Creating an environment of integrity within your work team or company
-Building trust among those for whom you are responsible

Whether you are already a person of integrity or whether you want to enhance your ethical reputation, you will never forget the principles you learn in The Integrity Advantage.

Where are you right now?

The Integrity Advantage give you tools to take stock and to solidify or revamp the integrity in your business life.

"They'll tell you (with a wink) that these days, nice guys finish last. If that's what you've been hearing, may we respectfully suggest you're running with the wrong crowd. And we've got some folks we'd like you to meet," say Adrian Gostick, a respected business writer, and Dana Telford, a Harvard researcher.

Based on a year's worth of research--interviewing CEOs and top business leaders from across North America--The Integrity Advantage identifies ten characteristics that are consistently displayed by people with integrity. The authors then take you through a four-step process to determine your integrity level and help you enhance your reputation for ethical behavior.

Dana Telford is a researcher and guest lecturer at Harvard University and a management consultant with clients in North and South America, the Middle East, and Europe. Dana has appeared on numerous television and radio programs. He earned an MBA from Harvard Business School. For more information on the authors, visit theintegrityadvantage.com.

Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.