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Business Writing & Communication, E-Commerce - Reference, Electronic Publishing, Marketing - General & Miscellaneous, Learning, Organizational Behavior - General & Miscellaneous
The Knowledge Game : The Revolution in Learning and Communication in the Workplace by Gordon Wills — book cover

The Knowledge Game : The Revolution in Learning and Communication in the Workplace

by Gordon Wills
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Overview

This book records a process of action learning as a small company discovers the potential of electronic communication for its publishing programme. This leads on to an account of early practice in relationship marketing, and to an account of action learning and how it has been developed worldwide by International Management Centres. The common thread in all this is not only the innovative use of electronic media but also the result of its use: a new breed of more confident, more democratic and responsible workers, who make decisions, pursue information, network worldwide, and have become a marketing intelligentsia.

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Book Details

Published
September 24, 1998
Publisher
Thomson Learning
Pages
267
Format
Paperback
ISBN
9780304703265

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