The M-Bomb: Riding the Multi-Channel Whirlwind

Geoff Webb brings his huge experience at the sharp-end to offer a comprehensive guide for both new and old economy businesses to help them survive the M-Bomb and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose - at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The M-Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast experience of international business.

Geoff Webb brings his experience from driving change and innovation in the most aggressive blue-chip businesses around the world. He is also the founder of The Webb Partnership, an international consulting group specialising in customer innovation and e-services strategy and implementation. During the last three years Geoff and his team have worked with and supported hundreds of leading retail and consumer businesses around the world. He knows where the bodies are buried in building new channels to market.