Technological Innovations & Transferance, Industry - Macroeconomics, Management - Technology, Microeconomics, Business Life - General & Miscellaneous
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Booknews
Offers MBA and undergraduate students of corporate strategy and production management, a number of case studies in which the technological changes introduced into the company were too big, too rapid, managed by highly-centralized organizations, and proved to be costly failures. Suggests how to avoid such mistakes, emphasizing the need for companies to learn from their mistakes. Among the examples are the space shuttle, nuclear power, and North Sea oil. Acidic paper. Paper edition (unseen), $22.50. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
August 6, 1992
Publisher
Thomson Learning
Pages
224
Format
Paperback
ISBN
9780415078573