The Manship School Guide to Political Communication

From near anonymity in the 1950s, the political consultant has become the tarnished icon of the mass media age. All political campaigns, and even public policies, are driven by the advice of these paid pundits. The Manship School Guide to Political Communication thoroughly examines the significant, yet often misunderstood, role and process of media consulting for political campaigns.. "A veritable encyclopedia of nearly every aspect of campaigns, consulting, and the media, The Manship School Guide to Political Communication gives us a permanent, in-depth record of some of the enduring truths and insights about a process that impacts every American citizen.