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Synopsis
Finding communication, cultural, and globalization studies to be methodologically lacking for the study of the connections between globalization and media, the author proposes using "global mediagraphy" for the purpose. Conceptually similar to ethnography, his "global mediagraphy" is influenced by Appadurai's theory of scapes (ethnoscape, mediascape, technoscape, financescape, and ideoscape) for defining globalization except that it proceeds from the individual level. He analyzes the lives of three different families from around the world from 1890 to 2003, developing the idea that "individuals, through their individual media activities, which become social practices, contribute to globalization." Annotation ©2004 Book News, Inc., Portland, OR