The New Strategic Thinking: Pure and Simple

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including The Wall Street Journal. Robert is the author of The Power of Strategic Thinking, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II, and is credited with coining the term “strategic thinking.”

Soundview Executive Book Summaries

Management expert Michel Robert offers company leaders a practical methodology for planning and implementing effective corporate strategies. Robert tackles the tough jobs of assembling great teams, gaining focus and launching company-wide strategic initiatives. While showing executives how leading companies generate new revenue streams and grow faster than competitors, Robert also points out where companies can go wrong. In addition, he shows how firms can use the knowledge and experience of their own leaders to make faster and better-informed decisions. Copyright © 2006 Soundview Executive Book Summaries

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including The Wall Street Journal. Robert is the author of The Power of Strategic Thinking, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II, and is credited with coining the term “strategic thinking.”