The Next Big Idea

How will businesses manage their strategy and growth in the digital economy? Based on research and interviews with leading business figures and academics in the US and the UK, this book looks ahead to how businesses will manage in the new economy. Find out new ways of developing talent and knowledge, discover strategies for cultivating creativity, adapt processes from natural science, learn to manage at the speed of thought, and compete at levels beyond quality and service.

Kennedy is the award-winning author of ten books on management, business and social history. Formerly executive editor of Director Magazine, she is now an independent writer and consultant.